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In the quest for sustainable packaging solutions, aluminium stands out as a true hero. Unlike materials like plastic or paper, which degrade over time with each recycling cycle, aluminium can be recycled infinitely – without losing any of its original properties. That makes it not only efficient but exceptionally sustainable, especially for everyday food packaging. […]

Pioneering High-Recycled-Content Alloys Aluminium stands at the forefront of sustainable innovation, offering a strong, durable, and infinitely recyclable solution for industries ranging from beverage packaging to automotive, aerospace, and beyond. In line with our 3×30 vision, we have set our sights on achieving an average recycled content of 75% by 2030. Accelerating Our 3×30 Vision

Novelis and VELUX: Partnering for Sustainable Innovation in Roof Windows Novelis and the VELUX Group are working together to develop new alloys and coating systems that meet Velux’s high technical and performance requirements while reducing carbon emissions and energy consumption. Together, they have launched the use of Novelis’ high-quality, recycled aluminium alloy in roof windows,

Nespresso and Novelis: A Sustainable Milestone in Coffee Capsules The partnership between Nespresso, a leader in premium coffee, and Novelis, the world’s largest recycler of aluminium, stands as a compelling success story in the pursuit of a more sustainable future. By developing coffee capsules made from 80% recycled aluminium, both companies have set a powerful

High-Recycled Nivea Cream Tin In 2022, Novelis and Beiersdorf started a joint mission to create a more sustainable version of the iconic blue Nivea cream tin using high-recycled aluminium. By 2024, this tin, made with 80% recycled aluminium, was successfully brought to market. Lower CO₂e, Greater Sustainability Using recycled aluminium reduces energy consumption and CO₂e

Europe’s First Closed Aluminium Recycling Loop In 2008, Novelis and Jaguar Land Rover (JLR) set a milestone for sustainability in the automotive industry with the REALCAR project. This collaboration resulted in Europe’s first closed-loop aluminium recycling system. Aluminium scrap from vehicle production is collected, recycled by Novelis, and reused in new car bodies. This reduces

Improved Recyclability Through Smart Design Did you know that aluminium cans are the most sustainable beverage packaging? Not only do they boast the highest recycling rate among all packaging types, but the beverage can industry is continuously working to become even more sustainable. As the world’s largest recycler of aluminium, Novelis is committed to increasing