Novelis and Beiersdorf: Making an Icon More Sustainable
High-Recycled Nivea Cream Tin
In 2022, Novelis and Beiersdorf started a joint mission to create a more sustainable version of the iconic blue Nivea cream tin using high-recycled aluminium. By 2024, this tin, made with 80% recycled aluminium, was successfully brought to market.
Lower CO₂e, Greater Sustainability
Using recycled aluminium reduces energy consumption and CO₂e emissions, helping Beiersdorf achieve its sustainability targets. Infinite recycling strengthens the circular economy, minimizes waste, and conserves valuable resources through continuous reuse.
A Global Signal for Sustainable Packaging
For Novelis, this partnership exemplifies the power of innovative recycling solutions to transform the packaging industry. It demonstrates that sustainable materials not only meet the highest quality and design standards but also enable a responsible future for our planet.
This collaboration sends a clear signal to the entire industry: sustainable materials and circular processes are not just possible – they are setting new benchmarks for responsible action. It highlights how partnerships between companies can drive global sustainability while fostering innovation in the packaging world.
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